Polychromelab

The company was founded in 2000 by the design studio polychromelab, led by the award-winning product designer Michele Stinco and Elisabeth Frey. Over the years, it has evolved into an alpaca farm with a unique design focus. In 2012, Stinco and Frey received multiple awards – including for sustainability, material innovation, and exceptional design.

Today, the couple develops and produces high-quality ski, outdoor, and lifestyle clothing made from sustainable materials on the alpaca farm Serfaus in Serfaus-Fiss-Ladis – 100% local, resource-saving, and handmade. Particularly innovative: Instead of needle and thread, they work with ultrasonic welding, which makes the clothing extremely robust. Since 2017, they have been breeding alpacas and llamas and strictly and innovatively develop products from their own fine hair as a circular economy. "The fleece of the gods" The concept has evolved over the years to ensure that everything comes from one source, from the “birth of the animals to the finished product.”

Away from oil towards nature.

The products have already been awarded over 20 international design and innovation prizes. Research, development, and practical testing under extreme conditions form the backbone
From clothing for Himalayan climbs or the Eiger north face expeditions, to racing apparel for ÖSV stars like Marcel Hirscher, and even the luxury worlds of Moncler or Yves Saint Laurent, these two enterprising entrepreneurs and
NEO farmers often compete with global corporations.