Stylish Serfaus-Fiss-Ladis articles for the home. | © Serfaus-Fiss-Ladis Marketing GmbH | Daniel Zangerl

Take a Piece of Serfaus-Fiss-Ladis Home With You

The SFL Merchandise Products

We live and love Serfaus-Fiss-Ladis and our Land Tyrol.

Tyrol is wonderfully unique, and this is also true for our beautiful region Serfaus-Fiss-Ladis. Our sunny high plateau invites families to experience adventures together, to challenge themselves, to relax and pamper themselves. Culinary delights, breathtaking views and fresh mountain air are just waiting to be discovered!

With this in mid, we have developed our own line of products for our holiday paradise in close collaboration with the Tirol Shop. With our stylish items, our guests can take the same feelings of freedom, comfort and well-being they have in Serfaus-Fiss-Ladis home with them. And just like the region itself, our products are, of course, beautiful to look at. To express our gratitude to the picturesque nature in Serfaus-Fiss-Ladis, it is of utmost concern to us that our products are also manufactured in an environmentally friendly and sustainable manner.

We place great emphasis on inspiring both our guests and locals alike, as well as gifting a sense of joy with our products.

Murmli and Berta Stuffed Animals

€ 24,90
  • Produced with eco-friendly recycled cotton
  • Tested for harmful substances, ÖKO-TEX Standard 100
  • Woven
  • Washable at 30 degrees on a gentle cycle

Blanket with Mountain Motif

€ 79,90
  • 140 x 200 cm
  • Produced with eco-friendly recycled cotton
  • ÖKO-TEX Standard 100
  • Woven with a decorative stitch
  • Washable at 30 degrees on a gentle cycle

Pillow(case) with Mountain Motif

€ 29,90
  • 50 x 50 cm
  • Produced with eco-friendly recycled cotton
  • ÖKO-Tex Standard 100
  • Woven with a decorative stitch
  • Washable at 30 degrees on a gentle cycle

Beach/Shopping Bag “We are Family”

€ 49,90
  • Woven beach bag
  •  Produced with eco-friendly recycled cotton
  • Two carry handles
  • Washable at 30 degrees on a gentle cycle

Beach Towel “We are Family”

€ 24,90
  • Jacquard woven beach towel
  • Absorbent and light
  • Top-side 100% cotton
  • Reverse-side (terry cloth) 100% polyester
  • Washable at 40 degrees (wash separately the first time!)

Statement-Beanie "We are family"

€ 24,90
  • Double knit wool mix beanie
  • Jacquard lettering “We are Family”
  • 50% Wool
  • 50% Acrylic


Size: Unisex

Socks: “We are Family” and “Murmli & Berta”

€ 11,90
  • Socks for adults and kids
  • Perfect fit
  • 74% cotton, 22%  polyamide, 4% elastane



  • „We are family“: 37-41, 42-45
  • „Murmli & Berta“: 27-30, 31-35

Steel Drink Bottle “We are Family”

€ 24, 90
  • Steel drink bottle with wooden lid, 750 mL
  • Made of lightweight stainless steel
  • Keeps drinks hot for up to 12 hours
  • Keeps drinks cold for up to 24 hours
  • Hygienic, sturdy, and durable
  • Perfect alternative to plastic or aluminium bottles
  •  Food safe

Eco-friendly Souvenirs from Serfaus-Fiss-Ladis

In collaboration with the Tirol Shop, we have created this small but excellent range of sustainable and fashionable products for our guests. With these products, our guests can take a piece of Serfaus-Fiss-Ladis home with them to remember an unforgettable holiday in our region.

All SFL products are now available in all Serfaus-Fiss-Ladis tourist information offices and in the SFL shop by the Fisser Bergbahnen.
And the best part is all items were produced regionally and sustainably.



SFL Fashion Label

The SFL fashion label was created for our region in collaboration with the Tirol Shop.

The basic element of the triangles symbolises our three towns: Serfaus, Fiss and Ladis. The pointed triangle represents the sun plateau (sun deck).

The three iconic mountains, which merge into a symmetrical image, also symbolise the community of Serfaus-Fiss-Ladis.



A separate pattern was also created in collaboration with the Tirol Shop and graphic designer Jana Windhaber.

Jana was inspired by the triangle in our logo. She played around with the motif and combined it into a continuous pattern.

It was then possible to use this new pattern in a variety of different ways, as can be seen here in our new, high-quality products.

The Serfaus-Fiss-Ladis Brand

Our Serfaus-Fiss-Ladis logo and our slogan will continue to be used to advertise our family destination.

The triangle symbolises our three villages and the pointed, yellow triangle represents the sun plateau (sun deck). The colour yellow embodies the sun (warmth), and the colour blue symbolises a clear blue sky (high altitude/cold).

The three suns in the logo are a homage to the traditional and original logo of the region (before the associations merged in 2005).